UNCOMFORTABLE QUESTIONS
And honest answers, without filters
1. What if it were all fake?
We don’t want you to take our word for it.
We want you to see with your own eyes every detail of SAPONA; transparent, real, without filters.
2. No free shipping? Seriously?
In fact, there are two ways:
1. Make you believe shipping is free, by inflating the price or forcing you to buy more. The cost is there, it’s just hidden.
2. Tell you the truth: shipping costs, and we share that cost with you. For any order, we always cover 30% of the shipping.
We’ve chosen the second: shared delivery, never fake "free".
3. What makes SAPONA different from other Aleppo soaps?
Did you know that 7 out of 10 Aleppo soaps on the market are fake? They are produced outside Aleppo, with low-quality raw materials and a label slapped on just to look authentic.
We are the original since 1870. And beyond that, we were born to say NO to an industry that puts profit before health.
Becoming a SAPONA Holder means joining a movement, not a cart.
4. Why does it cost €20?
Because it’s the fair price. Not inflated with fake discounts, not cut by draining quality.
It’s what’s needed to give you real substance and real impact.
And if you want numbers, not words, look inside and search for "Where do we operate?". It’s all there, black on white.
5. Is there any risk if I have sensitive skin?
Zero risks.
Inside there’s only olive oil, laurel oil, and water. No chemicals that irritate, no perfumes that mask.
It’s gentle on every skin, even the most stubborn. Safe for children, for you, and for anyone who steps into your shower.
6. Is it really multi-purpose, or just a trick?
It works everywhere.
From face to feet, its delicacy makes it suitable anywhere. Some even use it for beard and hair: it’s up to you.
The only limit? The eyes.
7. If I order more than one, when does it really expire?
Seriously? Never.
SAPONA gets better with time: the longer it rests, the gentler on the skin and the more effective it becomes. Just keep it dry.
Whether you use it in a month, a year, or three, it will always be ready.
8. If it didn’t work, what guarantee do I have?
For two centuries it has never failed. But if it doesn’t work for you, we don’t hide; write to us, tell us, and together we’ll find the solution.
9. Why is one bar donated for every bar sold; charity or strategy?
Neither. It’s our duty.
In Italy, over 96,000 people live without a home, more than 306,000 refugees and millions of vulnerable families struggle for the bare minimum. Words are not enough; action is needed.
For this reason, together with our community, we turn quality care into a right, not a privilege.
10. Where does the name ‘SAPONA’ come from?
It’s how ‘soap’ has been pronounced in Aleppo for thousands of years.
We chose to keep it as it is: simple, true, rooted. Because you don’t improve what is already perfect.